Digital Intelligence Empowers Shanxi: Innovative Cases in Shanxi's Digital Cultural Tourism (Part 1)

在2025年“数智赋能晋享山河”数字文旅品牌创新嘉年华活动中，山西省文化和旅游厅集中发布了12项数字文旅创新案例。这些案例以“数智+文旅”深度融合为核心，通过数字化技术重塑文旅生态，推动山西这座“地上文物宝库”的千年文脉在科技赋能下焕发新的活力。

At the recently held 2025 “Digital Intelligence Empowers Shanxi” Digital Cultural Tourism Brand Innovation Carnival, the Shanxi Provincial Department of Culture and Tourism released 12 innovative digital cultural tourism cases. Focusing on the deep integration of “digital intelligence + cultural tourism,” these initiatives reshape the cultural tourism ecosystem through digital technology, revitalizing the millennia-old cultural heritage of this “ground treasure house of cultural relics” with technological empowerment.

天龙山石窟数字复原展

Digital Restoration Exhibition of the Tianlongshan Grottoes

天龙山石窟曾拥有500余尊造像，但大部分流散海外。随着三维扫描等数字技术的发展，实现对石窟造像的数字复原成为可能。该展览运用3D投影、数字长卷、高清视频、3D打印佛像矩阵等多种表现形式，打造出高度互动、沉浸感强、震撼力足的展示方式，多角度、多层次再现天龙山石窟被盗前的原貌，重现其辉煌艺术，是“文物+科技”融合发展的成功典范。

Most of the over 500 statues from the Tianlongshan Grottoes were scattered overseas. With the advancement of 3D scanning technology, digital restoration of the Tianlongshan Grottoes has made it possible to digitally reclaim these lost statues after a century. The exhibition extensively uses 3D projections, digital scrolls, high-definition videos, and 3D-printed Buddha statues to create a highly interactive, immersive, and awe-inspiring display. It presents the original appearance of the Tianlongshan Grottoes before their plundering from multiple angles and levels, restoring the magnificent artistry of the grottoes. This is a exemplary successful case of the integrated development of “cultural relics + technology.”

花木兰3D超写实数字人

Mulan 3D Hyper-Realistic Digital Human

大同市与中华书局联合推出全国首个3D超写实数字人——花木兰。该形象以经典人物花木兰为原型，身披甲胄、手持长剑，英姿飒飒屹立于云冈石窟前，借助前沿技术赋予传统文化形象新的生命力。其核心突破在于具备自然智能交互能力，用户可通过语音与数字人进行实时对话，进一步推动当地文旅产业的创新与发展。

Datong City, Shanxi Province, jointly with Zhonghua Book Company, recently unveiled the nation’s first 3D hyper-realistic digital human. Based on the classic legendary figure Hua Mulan, the digital avatar stands heroically in front of the Yungang Grottoes, clad in armor and wielding a long sword. Through cutting-edge technology, this project breathes new life into traditional cultural symbolism. A core breakthrough lies in its natural intelligent interaction capability, enabling users to engage in real-time voice conversations with the digital figure, thereby further driving innovation and development in the local cultural and tourism industries.

朔州文旅云体验馆

Shuozhou Cultural Tourism Cloud Experience Hall

朔州文旅云数字文化馆于2021年底正式上线，标志着朔州市文化旅游数字化服务的全面启动。平台整合文旅资讯、活动、数字场馆、课堂、旅游资源、志愿服务、文创商城及文旅地图等九大模块，为市民提供便捷的公共文化服务。目前已上线9家数字文化馆，包括右玉精神展览馆、朔州老城、塞北革命纪念馆、马邑博物馆、崇福寺、数字图书馆、数字博物馆、数字美术馆、数字红色文化馆及平鲁数字博物馆，实现文旅资源的云端共享与体验升级。

The Shuozhou Cultural Tourism Cloud Digital Culture Hall was officially launched at the end of 2021, marking the full initiation of digital cultural tourism services in Shuozhou City. By logging into the official website of the Shuozhou Cultural Tourism Cloud and clicking on the digital venues, residents can conveniently access public cultural services. The platform currently covers nine modules: cultural tourism news, activities, digital venues, cultural tourism classes, touring Shuozhou, cultural tourism resources, volunteer services, creative mall, and cultural tourism map. Nine digital culture halls have been launched, including the Youyu Spirit Exhibition Hall, Shuozhou Old Town, Saibei Revolutionary Memorial Hall, Mayi Museum, Chongfu Temple, Digital Library, Digital Museum, Digital Art Gallery, Digital Red Culture Hall, and Pinglu Digital Museum.

通过这些创新案例，山西正以数字智能为引擎，推动文旅产业深度融合与高质量发展，让三晋大地的历史文化在新时代绽放更加璀璨的光芒。

Through these innovative cases, Shanxi is leveraging digital intelligence as an engine to drive the deep integration and high-quality development of the cultural tourism industry, allowing the historical and cultural riches of the Shanxi region to shine even more brilliantly in the new era.

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来源：中华网综合整理

Source: Comprehensive collation by sx.china.com