Digital Intelligence Empowers Shanxi: Innovative Cases in Shanxi's Digital Cultural Tourism (Part 2)

在2025年“数智赋能晋享山河”数字文旅品牌创新嘉年华活动中，山西省文化和旅游厅集中发布了12项数字文旅创新案例，集中展示了“数智+文旅”深度融合的实践成果。这些案例通过数字化技术重塑山西文旅产业生态，激活“地上文物宝库”的文化基因与创新活力，推动文化资源向现代文旅体验转型升级。以下为其中三项创新案例介绍：

At the 2025 "Digital Intelligence Empowers Shanxi" Digital Cultural Tourism Brand Innovation Carnival, the Department of Culture and Tourism of Shanxi Province unveiled 12 innovative digital culture and tourism cases. These projects demonstrate the deep integration of "digital intelligence + cultural tourism," leveraging digital technology to reshape the ecological landscape of Shanxi’s tourism industry, activate the cultural DNA and innovative potential of its "above-ground treasure house of cultural relics," and facilitate the transformation of cultural resources into modern tourism experiences. Below are three highlighted cases from the innovations:

定襄洪福寺数字活化

Digital Revitalization of Dingxiang Hongfu Temple

2024年，忻州市文化和旅游局与复旦大学文物与博物馆学系达成合作，共同推进洪福寺18乐伎悬塑活化利用项目。项目采用高分辨率三维扫描技术对每一尊悬塑进行精细化数据采集，并通过数字建模与动画制作，实现从静态雕塑到动态艺术的转化。此外，还将依托数字技术开发文创产品、乐器数字表现及数字演奏场景，进一步提升文物资源的现代传播力和体验感。

In 2024, the Xinzhou Municipal Bureau Culture and Tourism partnered with the Department of Cultural Heritage and Museology of Fudan University to advance the project aimed at revitalizing the 18 Musician Suspended Sculptures at Hongfu Temple. Using high-resolution 3D scanning technology, each suspended sculpture was meticulously captured and digitally processed. Through modeling and animation, the project transforms static sculptures into dynamic art forms. Furthermore, digital technology will be employed to develop cultural creative products, digital representations of musical instruments, and virtual performance scenarios, enhancing both the modern appeal and experiential quality of these cultural relics.

老城记忆&孝义文脉多媒体数字化演绎空间

Multimedia Digital Interpretation Space: Old Town Memory & Xiaoyi Cultural Heritage

孝义老城沉浸式文旅项目通过招募NPC（非玩家角色），共同打造具有深度文化内涵的沉浸式体验。参与者可扮演历史人物或民俗角色，完成剧本演绎，与游客实时互动，增强场景的真实感和参与感。这些NPC作为老城故事的“讲述者”，通过生动表演重现历史场景，使游客仿佛穿越千年，感受孝义深厚的文化底蕴，助力打造独具特色的文旅品牌。

The immersive cultural tourism project in Xiaoyi Old Town involves recruiting NPCs (non-player characters) to create deeply engaging cultural experiences. Participants can take on roles such as historical figures or folk characters, perform scripted stories, and interact with visitors in real time, enhancing the authenticity and engagement of the environment. These NPCs serve as "storytellers" of the old town, using vivid performances to recreate historical scenes. This allows visitors to feel as though they have traveled back millennia, experiencing the profound cultural heritage of Xiaoyi and helping to build a unique cultural tourism brand.