Digital Intelligence Empowers Shanxi: Innovative Cases in Shanxi's Digital Cultural Tourism (Part 4)

在2025年“数智赋能晋享山河”数字文旅品牌创新嘉年华活动中，山西省文化和旅游厅集中发布了12项数字文旅创新案例。本文继续介绍最后三项具有代表性的数字化文旅项目，展现山西在推动文旅融合与技术创新方面的积极探索。

During the 2025 “Digital Intelligence Empowers Shanxi” Digital Cultural Tourism Brand Innovation Carnival, the Shanxi Provincial Department of Culture and Tourism released 12 innovative digital cultural tourism cases. This article continues to introduce the last three representative digital cultural tourism projects, showcasing Shanxi’s active efforts in promoting the integration of culture and tourism with technological innovation.

天宫映像——玉皇庙彩塑壁画博物馆数字展

Heavenly Palace Imagery——Digital Exhibition of the Yuhuang Temple Colored Sculpture and Mural Museum

晋城博物馆策划的“天宫映像——玉皇庙彩塑壁画博物馆数字展”以玉皇庙丰富的彩塑与壁画资源为基础，运用VR虚拟现实技术打造沉浸式文化体验。该项目将玉皇殿的整体建筑、彩塑与壁画通过数字化方式还原，观众可通过VR设备“走进”虚拟殿堂，多角度欣赏文物细节，甚至与彩塑进行“互动”，深入了解其历史背景与文化内涵，实现了文物展示与传播方式的创新突破。

The “Heavenly Palace Imagery——Digital Exhibition of the Yuhuang Temple Colored Sculpture and Mural Museum,” curated by the Jincheng Museum, is based on the rich colored sculpture and mural resources of the Yuhuang Temple. It utilizes VR virtual reality technology to create an immersive cultural experience. The project digitally restores the overall architecture, colored sculptures, and murals of the Yuhuang Hall. Through VR devices, visitors can “step into” the virtual hall, appreciate the details of cultural relics from multiple angles, and even “interact” with the colored sculptures, gaining an in-depth understanding of their historical background and cultural significance. This represents an innovative breakthrough in the display and dissemination of cultural relics.

云丘山数智化管理及智慧服务

Digital Management and Smart Services of Mount Yun

云丘山景区通过“5G+智慧景区”建设，构建了四大核心平台：大数据分析平台整合多维度旅游数据，支持产业监测与决策；综合管理平台集成视频监控、停车、人流等系统，提升资源调度效率；可视化监测与应急管理平台实现全方位数据汇聚，助力日常管理与应急指挥；游客服务平台则通过小程序和手绘地图，提供景点介绍、扫码讲解、在线购票等一站式智慧服务，显著优化游客在“吃住行游购娱”各环节的体验，真正实现“一部手机游云丘”。

Through the construction of a “5G+Smart Scenic Area,” Mount Yun Scenic Area has established four core platforms: a big data analysis platform that integrates multi-dimensional tourism data to support industry monitoring and decision-making; an integrated management platform that combines video surveillance, parking, crowd management, and other systems to improve resource allocation efficiency; a visual monitoring and emergency management platform that enables comprehensive data aggregation to assist in daily management and emergency command; and a tourist service platform that provides one-stop smart services, including attraction introductions, scan-code explanations, and online ticket purchasing, via mini-programs and hand-drawn maps. These significantly enhance the tourist experience across all aspects of “dining, accommodation, transportation, sightseeing, shopping, and entertainment,” truly realizing “exploring Mount Yun with just a smartphone.”

千古云长之关帝伏魔XR全感互动电影

Eternal Guan Yu: XR Multi-Sensory Interactive Film of Guan Di Conquering the Demons

《关帝伏魔》以国家级非物质文化遗产“关公信俗”为背景，将盐池除妖的传说改编为XR全感互动影片。该项目创新融合虚拟现实技术与实体特效，打破传统观影模式，通过视觉、动感等多感官沉浸体验，使观众深入感受关公的生平事迹与精神内核。这一形式不仅实现了传统文化与现代科技的深度结合，也为关公文化的数字化传播开辟了新路径。

“Guan Di Conquering the Demons” is based on the national intangible cultural heritage “Guan Gong Belief” and adapts the legend of exorcising demons at Yanchi into an XR multi-sensory interactive film. The project innovatively integrates virtual reality technology with physical special effects, breaking away from traditional viewing modes. Through visual, motion, and other multi-sensory immersive experiences, audiences are deeply immersed in the life and spirit of Guan Yu. This approach not only achieves a profound combination of traditional culture and modern technology but also opens new pathways for the digital dissemination of Guan Yu culture.

山西通过持续推进数字技术与文旅产业的深度融合，不仅在业态创新和品牌提升方面取得显著成效，也进一步增强了文化传播的国际影响力。数字文旅正成为山西展示文化魅力、提升旅游体验的重要推动力。

By continuously promoting the deep integration of digital technology with the culture and tourism industry, Shanxi has not only achieved remarkable results in format innovation and brand enhancement but has also further strengthened the international influence of cultural dissemination. Digital culture and tourism are becoming a crucial driving force for Shanxi to showcase its cultural charm and enhance the tourism experience.

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来源：中华网综合整理

Source: Comprehensive collation by sx.china.com