The Mascot of Expo 2025 Osaka: “Myaku-Myaku” – An “Ugly-Cute” Charm That Won the World

文化现象与时代共鸣

A Cultural Phenomenon Resonating with the Times  

“脉脉”的逆袭之路不仅是一次形象传播的成功案例，更反映了当代大众心理和审美观念的变迁。它证明了在多元化的时代，没有绝对的“美”或“丑”，关键在于如何挖掘内涵、创新传播方式。通过巧妙的设计和精准的定位，“脉脉”从最初的争议中脱颖而出，成为众人追捧的“真香”存在。它的成功也为未来的吉祥物设计提供了新的思路：打破常规，拥抱个性，或许能收获意想不到的效果。

Myaku-Myaku’s underdog journey is not just a success story in branding but also a reflection of shifting public psychology and aesthetic values in modern times. It proves that in a pluralistic era, there is no absolute “beauty” or “ugliness”—what matters is how meaning is unearthed and communicated innovatively. Through clever design and precise positioning, Myaku-Myaku has risen above initial controversies to become a beloved icon. Its success also offers new inspiration for future mascot designs: breaking conventions and embracing uniqueness may yield unexpectedly delightful results. 

结语

Conclusion

2025年大阪世博会吉祥物“脉脉”以其独特的“丑萌”魅力，完成了一次华丽的逆袭。它不仅是一个象征，更是一种文化现象，展现了当代社会对多样性和创新的包容。随着世博会的临近，“脉脉”将继续以其怪趣的形象和深刻的寓意，向世界传递大阪的活力与时代的脉搏。

With its distinctive “ugly-cute” appeal, Myaku-Myaku, the mascot of Expo 2025 Osaka, has completed a remarkable comeback. More than just a symbol, it represents a cultural phenomenon that showcases contemporary society’s embrace of diversity and innovation. As the Expo draws near, Myaku-Myaku will continue to convey Osaka’s vitality and the pulse of our times through its whimsical image and profound message.

（图源网络侵删）

(The image source is from the internet. If infringement, it will be deleted.)

来源：中华网综合整理

Source: Comprehensive collation by sx.china.com