Fan Adoration Mode Activated! Inviting Global Friends to Shanxi for the Chinese New Year Celebration

1月17日晚，“欢乐中国年·山西好CITY”山西文旅国际推广活动在太原举行。近300名中外嘉宾、专家、企业代表及媒体记者参加了活动。

On the evening of January 17th, the Shanxi culture and tourism international promotion event, titled "Happy Chinese Spring Festival, Shanxi Beautiful Scenery ," was held in Taiyuan. Nearly 300 guests, experts, business representatives, and media professionals from both China and abroad attended the event.

活动开始前，山西省委常委、常务副省长卢东亮集体会见了前来参加活动的波黑驻华大使西尼沙·贝尔扬、阿尔巴尼亚驻华公使诺弗鲁兹·切塔等5国驻华使节。

Before the event, Lu Dongliang,Executive Vice Governor of Shanxi Province and Executive Vice Governor of Shanxi Province, met collectively with diplomatic envoys from five countries stationed in China, including Sinisa Berjan, Ambassador of Bosnia and Herzegovina to China, and Novruz Ceta,Minister of the Albanian Embassy in China, who attended the event.

2024年，山西聚焦“华夏古文明山西好风光”品牌形象，借助传统媒体和新兴媒体、线上宣传和线下推广，策划“跟着悟空游山西”等活动，让山西频频“出圈”。2025年是首个“非遗春节”年，作为中华传统文化的重要发源地之一，山西春节民俗内容丰富、形式多样。

In 2024, Shanxi focused on promoting its brand image of "Ancient Chinese Civilization, Shanxi's Splendid Scenery" and utilized both traditional and emerging media, along with online and offline promotions, to organize activities such as "Exploring Shanxi with the Monkey King," which has made Shanxi frequently stand out. The year 2025 marks the first "Intangible Cultural Heritage Spring Festival." As one of the important cradles of traditional Chinese culture, Shanxi boasts rich and diverse folk customs during the Spring Festival.

山西省委常委、宣传部部长张碧涌致辞表示山西近年来坚持文旅融合，讲好山西故事，加快建设新时代文化强省和国际知名文化旅游目的地。此次活动旨在借春节申遗成功，加强宣传，深化国际合作，提升山西文旅品牌的国际影响力。

Zhang Biyong,Director-General of the Publicity Department, Shanxi Province, stated in his speech that Shanxi has been committed to integrating culture and tourism in recent years, effectively telling Shanxi’s story, and accelerating the development of a culturally strong province in the new era as well as a renowned international cultural tourism destination. This event aims to leverage the successful inscription of the Spring Festival on the UNESCO Intangible Cultural Heritage List to strengthen promotion, deepen international cooperation, and enhance the global influence of Shanxi's cultural tourism brand.

活动现场，“来山西过大年”新春非遗推介、“Hello！山西”美食品鉴活动同步举办，非遗技艺和山西美食受到嘉宾们连连点赞。嘉宾共同欣赏春节年俗舞台剧《寻年》，观看山西11地市的宣传视频，多位嘉宾在“把山西讲给你听”环节分享了与山西的故事。

At the event venue, the "Celebrate the Spring Festival in Shanxi" intangible cultural heritage promotion and the "Hello! Shanxi" food tasting activities were held simultaneously. The intangible cultural heritage displays and Shanxi cuisine received continuous praise from the guests. Additionally, attendees enjoyed the Spring Festival-themed stage play Xun Nian and watched promotional videos from 11 cities across Shanxi. Several guests shared their personal stories about Shanxi during the "Tell You About Shanxi" segment.

山西省还现场发布了一系列入境旅游政策，太原理工大学外籍教师Rees对“山西最CITY”入晋旅游玩法进行推介，外籍达人代表阿珍和gogo推介了十条冬季入晋必打卡主题线路。现场还举办了“晋彩共赢”战略合作签约仪式，推出春节优惠举措，诚邀全球游客“来山西过大年”。

Shanxi Province also announced a series of inbound tourism policies at the venue. Rees, a foreign teacher from Taiyuan University of Technology, presented the “Shanxi, the Most Iconic City” tourism experiences. Foreign influencer representatives Ah Zhen and Gogo introduced  the “Shanxi, the Most Iconic City” top ten suggested tours. Additionally, a strategic cooperation signing ceremony themed "Win-Win Cooperation in Shanxi's Tourism" was held, unveiling special discounts for the Spring Festival and inviting tourists worldwide to "Celebrate the Spring Festival in Shanxi."

1月18日至19日，国际旅行商、海外达人代表还将参与“WOW！山西”海外嘉宾山西采风活动，深入感受山西各地，用国际化的视角展现山西的节日氛围。春节期间，山西还配套开启了新春旅游嘉年华系列主题活动，全省11地市民俗社火、冰雪度假、古建研学、温泉康养、冬景摄影等5个主题260余项冬季旅游活动及优惠措施缤纷呈现，吸引海内外游客前来山西打卡体验。

From January 18th to 19th, international tour operators and representatives of overseas influencers will participate in the "WOW! Shanxi" overseas guest familiarization tour, immersing themselves in various regions of Shanxi and showcasing the festive atmosphere of Shanxi from an international perspective. During the Spring Festival, Shanxi has also launched a series of themed activities for the Spring Festival Tourism Carnival, with over 260 activities in five categories, including folk Shehuo, ice and snow vacations, ancient architecture research and study tours, hot spring wellness, and winter scenery photography across 11 cities in the province. These activities aim to attract tourists from home and abroad to visit and experience Shanxi.

此次活动助力山西文旅国际化，擦亮山西文旅世界级名片，推动入境旅游，壮大文旅产业，加快打造国际旅游目的地。

This event aims to enhance the internationalization of Shanxi's culture and tourism, polish Shanxi's world-class tourism brand, promote inbound tourism, expand the culture and tourism industry, and accelerate the development of Shanxi as an international tourist destination.

来源：中华网综合整理

Source: Comprehensive collation by sx.china.com