Shanxi's Culture and Tourism is Gaining Popularity Overseas, with Its Influence Continuously Expanding

Since March, overseas culture and tourism activities of Shanxi have been held one after another, with its promotion efforts continuously enhancing. 

On March 29, with the theme of “Xinzhou: A Place for Health and Leisure”, Shanxi Xinzhou Culture and Tourism Promotion Event was held in Kuala Lumpur, Malaysia. On April 1, with the theme of “Chinese Ancient Civilization, Shanxi's Beautiful Scenery”, the Shanxi Culture and Tourism (Indonesia) Special Promotion Event was held in Jakarta, Indonesia. On April 22, the “Chinese Ancient Civilization, Shanxi's Beautiful Scenery”— “Shanxi Day” Culture and Tourism Promotion Event was held at the China Cultural Center in Rabat, Morocco. On April 25, the “Chinese Ancient Civilization, Shanxi's Beautiful Scenery”— “Shanxi Day” Culture and Tourism Promotion Event was held in Barcelona, Spain.

Meanwhile, the China-Europe Railway Express from Shanxi has regularly operated 15 routes, and in March, a new route to Barcelona was also launched.

This year, Shanxi will continue to intensify its promotion efforts targeting key overseas tourist source markets, consolidate traditional markets such as South Korea and Southeast Asia, explore the European and American markets, and expand potential markets in the Middle East and countries of the Belt and Road Initiative. Besides, Shanxi will deepen international exchanges and cooperation, carry out overseas promotion activities, invite travel agencies from key overseas tourist source markets to conduct research, and comprehensively expand the overseas influence of "Chinese Ancient Civilization, Shanxi's Beautiful Scenery".