New Launch Ceremony to Illuminate the Xinzhou Ancient City with the Spirit of the Chinese New Year
主题线路推介、特色民俗表演、国风舞蹈快闪、非遗互动体验……1月18日下午，由山西省文化和旅游厅主办的“旅游迎春休闲过年”2025山西新春旅游休闲宣传推广活动暨“欢乐中国年地道山西味”文旅嘉年华启动仪式在忻州古城正式拉开帷幕。本次活动不仅吸引了大量市民游客驻足观看，在活动现场还多了许多来自全球各地的“洋面孔”。
Themed route promotions, distinctive folk performances, Chinese-style dance flash mobs, interactive experiences of intangible cultural heritage... On the afternoon of January 18th, the "Travel to Welcome Spring, Leisurely Celebrate the New Year" 2025 Shanxi Spring Festival Tourism and Leisure Promotion Event and the "Joyful Chinese New Year, Authentic Shanxi Flavor" Culture and Tourism Carnival Launch Ceremony, hosted by the Culture and Tourism Department of Shanxi Province, officially kicked off in Xinzhou Ancient City. This event not only attracted a large number of local residents and tourists to stop and watch but also featured many "foreign faces" from around the world at the venue.
过中国年穿中国衣
Celebrate the Chinese New Year and Wear Chinese Clothing
2024年12月4日，中国的传统节日春节正式列入联合国教科文组织《人类非物质文化遗产代表作名录》，标志着春节这一中国文化瑰宝走向全球，成为全人类共同的文化遗产。因此在本次活动中，现场也多了许多身着中华传统服饰的“洋面孔”。这些来自世界各地的外籍友人身着汉服，记录在忻州古城的新奇体验，从国际视角感受山西年俗文化的独特魅力，也进一步推动了“欢乐中国年地道山西味”这一山西文旅IP品牌国际化传播。
On December 4th, 2024, the traditional Chinese festival, the Spring Festival, was officially inscribed on UNESCO's Representative List of the Intangible Cultural Heritage of Humanity. This marks the global recognition of the Spring Festival as a cultural treasure of China, becoming a common cultural heritage for all humanity. Therefore, during this event, there were many more "foreign faces" dressed in traditional Chinese clothing at the venue. These foreign friends from around the world wore Hanfu (traditional Chinese clothing) and documented their novel experiences in Xinzhou Ancient City. From an international perspective, they experienced the unique charm of Shanxi's New Year customs and further promoted the international dissemination of Shanxi's culture and tourism IP brand, "Joyful Chinese New Year, Authentic Shanxi Flavor".
过中国年品中国味