Culturally Creative Cuisine Wins Acclaim: Both Appearance and Essence Showcase Authentic Shanxi Flavor

目前许多工业城市打造美食IP，如柳州螺蛳粉、淄博烧烤等，成功提升城市形象，促进服务业发展。为借鉴此经验，其他城市可制定政策，建美食产业园，推广品牌。美食IP可以展现城市文化，带动相关产业，增加就业，提升国际影响力，但需避免过度商业化，保持美食原味，鼓励大型餐饮企业下沉县域，提升服务水平，促进消费升级。

Currently, many industrial cities have successfully enhanced their city images and promoted the development of the service industry by creating culinary IPs, such as Liuzhou's Luosifen and Zibo's barbecue. To draw upon this experience, other cities can formulate policies, establish culinary industrial parks, and promote their brands. Culinary IPs can showcase city culture, drive related industries, increase employment, and elevate international influence. However, it is crucial to avoid excessive commercialization, preserve the authentic flavors of the cuisine, and encourage large catering enterprises to expand into county areas to improve service levels and promote consumption upgrades.

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来源：山西新闻网

Source: Shanxi News