New Launch Ceremony to Illuminate the Xinzhou Ancient City with the Spirit of the Chinese New Year

本次活动进一步提升了“欢乐中国年地道山西味”文旅IP品牌在全国的知名度和影响力，向全世界展示山西春节年俗的精神内核与独特魅力。春节期间，山西文旅也将推出多项特色年俗活动，丰富春节期间市民文化消费选择，吸引更多游客来山西过地地道道中国年。

This event has further enhanced the nationwide popularity and influence of the culture and tourism IP brand "Joyful Chinese New Year, Authentic Shanxi Flavor," showcasing the spiritual essence and unique charm of Shanxi's Spring Festival customs to the world. During the Spring Festival, Shanxi's culture and tourism sector will also launch a variety of special New Year customs activities, enriching cultural consumption choices for citizens during the holiday season and attracting more tourists to experience an authentic Chinese New Year in Shanxi.