Fenjiu Fragrance Spreads to Spain and Italy: Global Promotion Conference Paves the Way for Chinese Fen-Flavor to the World

活动期间，汾阳王酒业等企业与西班牙、意大利机构达成多项合作，涵盖渠道拓展、品牌联名及文旅开发等领域，为中欧酒文旅融合探索新模式。汾阳市宣布，未来将沿“一带一路”继续推进全球推介，推动中国白酒从“产品出海”升级为“文化出海”。

During the event, Fenyangwang and other enterprises signed agreements with pish and Italian institutions, covering channel expansion, co-branding, and cultural tourism development, paving the way for new models of China-Europe liquor-tourism integration. Fenyang announced plans to continue its global promotions along the Belt and Road, advancing Chinese baijiu from "product export" to "cultural export."

此次推介会标志着“中国清香，世界共享”战略迈出重要一步，汾阳白酒正以文化为纽带，在全球市场留下深刻印记。

This conference marks a significant step in the "Chinese Fen-Flavor, Shared with the World" strategy, as Fenyang baijiu uses culture as a bridge to leave a lasting impression on the global market.

来源：山西日报

Source: Shanxi Daily