Winter Tour in Shanxi: Jin Merchants Route

冬日暖阳下，山西铺开一条时光的脉络——山西省文化和旅游厅精心推出5条“冬游山西”主题旅游线路，其中“晋商遗风·烟火暖冬之旅”以独特的文化视角，从晋祠的千年古木延伸到碛口古镇的黄河涛声，将凝固的建筑、流动的市井与温润的人间烟火融为一体，邀游人走进晋商文明的深处，触摸这片土地的温度与记忆。

Under the winter sun, Shanxi unfolds a timeline of history—the Shanxi Provincial Department of Culture and Tourism has meticulously launched five “Winter Tour in Shanxi” themed travel routes. Among them, the “Legacy of Shanxi Merchants · Hearthside Winter Tour” offers a unique cultural perspective, stretching from the ancient trees of the Jinci Temple to the roaring Yellow River at Qikou Ancient Town. It seamlessly blends solid architecture, vibrant streets, and the warmth of everyday life, inviting travelers to delve deep into the legacy of Shanxi’s merchant culture and experience the enduring spirit of this land.

晋商遗风·烟火暖冬之旅：晋祠-钟楼街-常家庄园-乔家大院-平遥古城-王家大院·崇宁堡-碛口古镇

Legacy of Shanxi Merchants · Hearthside Winter Tour: Jinci Temple - Zhonglou Street - Chang Family Compound - Qiao Family Compound - Pingyao Ancient City - Wang Family Compound · Chongning Castle - Qikou Ancient Town

这条线路的第一站，是太原的晋祠。周柏唐槐，静立千年，在冬日的清透光线里更显苍劲深沉。它们见证的不仅是岁月，更是这片土地上商贸精神的初萌。而后拐入钟楼街，热闹的市声与香气扑面而来——热腾腾的头脑、酥脆的油糕，在寒冷的空气中氤氲出第一缕暖意，那是属于山西人日常生活的真实底色。

The first stop on this route is the Jinci Temple in Taiyuan. Ancient cypresses and scholar trees, standing silently for a millennium, appear even more majestic and profound in the clear winter light. They bear witness not only to the passage of time but also to the early stirrings of a mercantile spirit on this land. Next, travelers turn onto Zhonglou Street, where the lively sounds and aromas of the city greet them—steaming tounao (a local soup) and crispy fried cakes waft warmth through the cold air, offering a genuine taste of everyday life in Shanxi.

车行向南，便进入晋商大院群落。常家庄园的园林，在雪后别具一番疏朗清雅的韵致，亭台、池沼、迴廊，无声述说着儒商并重的生活美学。乔家大院则以其恢宏的院落结构与高悬的灯笼，勾勒出晋商鼎盛时期的家族气象。穿行其间，仿佛仍能听见昔日算盘的清脆声响，看见商队出发时扬起的尘土。