In order to further practice the concept of foreign affairs serving both enterprises and the public, coordinate Shanxi's foreign affairs resources to serve the overall national diplomacy, and assist enterprises’ going-global strategy through diplomatic channels, the Service Center for the Foreign Ministry and Its Overseas Missions, along with the Foreign Affairs Office of the People's Government of Shanxi Province, jointly organized the "Charming Shanxi·Choosing Shanxi — Shanxi Specialties Entering the Ministry of Foreign Affairs" event at the Ministry of Foreign Affairs.

After multiple rounds of selection for enterprises and products, based on the principles of enterprise reputation, product quality, and voluntary participation, a total of 68 enterprises with approximately 700 products were selected to participate. These products cover key Shanxi industry chains, industry-specific towns, listed companies, time-honored Chinese brands, Shanxi quality products, and intangible cultural heritage items. Shanxi is also the first province to hold a province-wide promotional event at the Ministry of Foreign Affairs.

1、Shanxi Cultural Tourism Investment Holding Group

As a large state-owned backbone cultural tourism enterprise established by the Shanxi Provincial Government to cultivate the strategic pillar industry of cultural tourism, and serve the overall transformation and development of the province's resource-dependent economy, Shanxi Cultural Tourism Investment Holding Group aims to become the "flagship" of Shanxi's cultural tourism industry and a leading force in the domestic and international tourism market. With a comprehensive industry layout, it focuses on eight major sectors: scenic area operation, hotel management, smart tourism, health and wellness industry, comprehensive energy, overseas industry parks, industry-finance integration, and asset management. It has entered the forefront of China’s tourism industry.

2、Shanxi Xinghua Village Fenjiu International Trade Co., Ltd.

Shanxi Xinghua Village Fenjiu International Trade Co., Ltd. is a wholly-owned subsidiary of Shanxi Xinghua Village Fenjiu Co., Ltd., the first self-operated import and export enterprise in China's liquor industry. It specializes in the export sales of Fenjiu, Zhuyeqing, and other liquor series. The company is dedicated to promoting Fenjiu culture globally, exporting Fenjiu and Zhuyeqing to over 50 countries and regions including Europe, Americas, Australia, Africa, Southeast Asia, and Hong Kong and Macao. It has over 60 duty-free shops overseas and in China's departure areas. The sales in duty-free markets in Malaysia, the United States, Dubai, and others exceed one million US dollars. "Xinghua Village," "Zhuyeqing," and "Fen" are well-known trademarks in China. The site of the old workshop of Xinghua Village Fenjiu is a key national cultural relic protection unit and has been listed in the World Heritage tentative list. The brewing techniques of Xinghua Village Fenjiu are among the first batch of national intangible cultural heritage items, and the brewing techniques of Zhuyeqing Liquor are at the provincial level. Fenjiu is not only an outstanding representative of Chinese liquors but also a contributor to the formulation of national standards for light aroma type Baijiu.

3、Shanxi Guangyuyuan Guoyao Co., Ltd.

Guangyuyuan was founded in the Ming Dynasty (1541) and was once known as one of the "Four Great Pharmacies" along with Guangzhou Chenliji, Beijing Tongrentang, and Hangzhou Huqingyutang in the Qing Dynasty. It is now a model enterprise of traditional Chinese medicine in Shanxi Province and one of the first batch "Chinese Time-honored Brands". Its leading products, "Guilingji" and "Dingkundan", are treasures of health preservation, embodying the profound wisdom of traditional Chinese medicine culture. The company has two national-level secret formula (Guilingji and Dingkundan), three national intangible cultural heritage items (Guilingji, Dingkundan, and Angong Niuhuang Wan), four excellent Chinese Traditional Medicine (Guilingji, Dingkundan, Angong Niuhuang Wan, and Niuhuang Qingxin Wan), and over a hundred classic prescriptions.