今年春节，山西文创美食以其独特的魅力，成为游客争相体验的焦点。这些充满地方特色的美食不仅提升了城市的形象，也为文旅消费市场增添了新的动力。

During this year's Spring Festival, the culturally creative cuisine of Shanxi became a focal point for tourists eager to experience its unique charm. These locally-flavored delicacies not only enhanced the city's image but also added new impetus to the cultural tourism and consumption market.

山西文创美食产品以独特创意和地道味道征服食客。创新五黑芝麻丸煤炭糖葫芦成热门单品，煤炭糖外形酷似煤炭，内有巧克力与蜂窝糖甜味。青花瓷汾酒巧克力结合汾酒与黑巧克力，口感独特。青铜鸟尊酸奶口感细腻，包装独特，受本地人和外地游客喜爱。

The culturally creative cuisine of Shanxi has conquered foodies with its unique creativity and authentic taste. The innovative Coal Tanghulu made with five-black sesame balls has become a popular item. The Coal Candy, resembling coal in appearance, contains chocolate and honeycomb sweetness inside. The Blue and White Porcelain Fenjiu Chocolate combines Fenjiu with dark chocolate, creating a unique taste. The Bronze Bird Vessel Yogurt, with its delicate taste and unique packaging, is loved by both locals and foreign tourists.

放眼全省餐饮市场，文旅融合餐饮消费贡献增大。去年1月-11月，餐饮收入195.1亿元，增长0.4%。全省12808家限上餐饮单位中，营业额同比上升的9853家，增长面8成左右。春节期间，知名老字号饭店预订火爆，年夜饭销售大增，饮品店销售额飙升。美团、大众点评数据显示，异地消费者餐饮团购线上交易额增长超48%，本地“必吃榜”浏览量翻倍，上榜餐厅异地订单量增长近110%。春节假期消费热潮为餐饮行业带来新机遇，预计2025年餐饮行业将在消费升级、文旅融合等因素推动下迎来更广阔的发展空间。

Across the provincial catering market, the integration of culture and tourism has increasingly contributed to catering consumption. From January to November of last year, catering revenue amounted to RMB 19.51 billion, marking a 0.4% increase. Among the 12,808 above-scale catering establishments in the province, 9,853 witnessed a year-on-year increase in turnover, accounting for about 80% of the total. During the Spring Festival, well-known time-honored restaurants experienced booming reservations, with a surge in sales for New Year's Eve dinner and beverage shops witnessing soaring sales. Data from Meituan and Dianping shows that online transaction values for catering group purchases by non-local consumers increased by over 48%, with page views for the local "Must-Try List" doubling and order volumes from non-local customers for listed restaurants growing by nearly 110%. The consumption boom during the Spring Festival holidays has brought new opportunities for the catering industry, which is expected to usher in broader development prospects by 2025, fueled by factors such as consumption upgrades and the integration of culture and tourism.

目前许多工业城市打造美食IP，如柳州螺蛳粉、淄博烧烤等，成功提升城市形象，促进服务业发展。为借鉴此经验，其他城市可制定政策，建美食产业园，推广品牌。美食IP可以展现城市文化，带动相关产业，增加就业，提升国际影响力，但需避免过度商业化，保持美食原味，鼓励大型餐饮企业下沉县域，提升服务水平，促进消费升级。

Currently, many industrial cities have successfully enhanced their city images and promoted the development of the service industry by creating culinary IPs, such as Liuzhou's Luosifen and Zibo's barbecue. To draw upon this experience, other cities can formulate policies, establish culinary industrial parks, and promote their brands. Culinary IPs can showcase city culture, drive related industries, increase employment, and elevate international influence. However, it is crucial to avoid excessive commercialization, preserve the authentic flavors of the cuisine, and encourage large catering enterprises to expand into county areas to improve service levels and promote consumption upgrades.

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来源：山西新闻网

Source: Shanxi News