7月25日至28日，由中共汾阳市委、汾阳市人民政府主办的“汾清天下·山西杏花村汾酒专业镇”全球推介会先后在西班牙、意大利成功举办。活动汇聚了两国政商界、文化机构及媒体代表，通过品鉴、洽谈与文化展示，推动中国白酒文化走向世界，擘画全球化新蓝图。

From July 25 to 28, the "Fen-Flavor to the World · Shanxi Xinghuacun Fenjiu Professional Town" global promotion conference, hosted by the CPC Fenyang Municipal Committee and the People's Government of Fenyang Municipality, was successfully held in Spain and Italy. The event brought together government officials, business representatives, cultural institutions, and media from both countries, showcasing Chinese baijiu culture through tastings, negotiations, and cultural exhibitions, and outlining a new vision for its global expansion.

汾阳作为中国白酒文化的重要发源地，拥有6000年酿造史和深厚的产业底蕴。依托杏花村经济技术开发区，当地形成了以汾酒集团为龙头，“三大金牌企业”和“六大新星企业”为支撑的产业矩阵，实力雄厚。2024年，汾阳白酒产业总产值达271.07亿元，同比增长9.4%，展现出强劲的发展势头。

As a cradle of Chinese baijiu culture, Fenyang boasts a 6,000-year brewing history and a robust industrial foundation. Centered around the Xinghuacun Economic and Technological Development Zone, the region has formed a strong industrial cluster led by Fenjiu Group, supported by "three gold-medal enterprises" and "six rising-star enterprises." In 2024, the total output value of Fenyang's baijiu industry reached 27.107 billion yuan, a year-on-year increase of 9.4%, demonstrating vigorous growth momentum.

推介会上，“杏花村汾酒专业镇”展示了其核心竞争力——独特的“酒文旅融合”生态体系。占地百万平方米的活态酒都，生动诠释了“山水林田湖草酒”共生的酿造哲学，赢得嘉宾高度赞誉。西班牙餐饮专家表示：“汾阳白酒清香绵甜，颠覆了传统认知，既适合纯饮，也能创新调制鸡尾酒，契合全球健康消费趋势。”

At the conference, the "Xinghuacun Fenjiu Professional Town" highlighted its core strength—a unique "liquor-tourism-culture integration" ecosystem. The living liquor capital, pning one million square meters, vividly embodies the brewing philosophy of harmonious coexistence between "mountains, waters, forests, fields, lakes, grass, and liquor," earning high praise from attendees. A pish culinary expert remarked, "Fenyang baijiu has completely changed our perception of Chinese liquor. Its light, sweet, and clean taste is perfect for sipping neat or crafting innovative cocktails, aligning with global trends in health and creativity."

活动期间，汾阳王酒业等企业与西班牙、意大利机构达成多项合作，涵盖渠道拓展、品牌联名及文旅开发等领域，为中欧酒文旅融合探索新模式。汾阳市宣布，未来将沿“一带一路”继续推进全球推介，推动中国白酒从“产品出海”升级为“文化出海”。

During the event, Fenyangwang and other enterprises signed agreements with pish and Italian institutions, covering channel expansion, co-branding, and cultural tourism development, paving the way for new models of China-Europe liquor-tourism integration. Fenyang announced plans to continue its global promotions along the Belt and Road, advancing Chinese baijiu from "product export" to "cultural export."

此次推介会标志着“中国清香，世界共享”战略迈出重要一步，汾阳白酒正以文化为纽带，在全球市场留下深刻印记。

This conference marks a significant step in the "Chinese Fen-Flavor, Shared with the World" strategy, as Fenyang baijiu uses culture as a bridge to leave a lasting impression on the global market.

来源：山西日报

Source: Shanxi Daily