Black Myth Wukong Cultural Creations: Journey Through Shanxi with the Monkey King

“Pilgrimage Passport”: A Real-Life Side Quest  

山西文旅推出"圣地巡游"主题线路，为游客准备了“通关文牒”打卡本。沿着游戏中的场景实地探访，集齐古建印章，即可解锁“土地公”赠送的限定明信片。这一设计将游戏任务转化为现实中的文化探索，仪式感拉满，吸引大批玩家和游客参与，成为山西文旅的又一创新亮点。

Shanxi’s tourism board gamified travel with “Sacred Land Tour”—a real-world “game dungeon” featuring a stamp-collecting passport. Visitors follow the game’s iconic locations, gathering ancient architecture seals to unlock limited-edition postcards from the “Land God”. This interactive design turns sightseeing into an achievement hunt, drawing players and tourists into a layered cultural adventure.   

《黑神话：悟空》IP的深度联动，为山西文创注入了强劲活力。据统计，2024年山西游戏联名文创销售额突破12亿元，同比增长43%，占全省文创产业的60%。从雪糕到手工艺术品，再到互动体验，山西正以"悟空+"文创为纽带，让传统文化焕发新生，吸引全球目光。

The Black Myth collaboration has supercharged Shanxi’s cultural creations industry, with 2024 sales hitting ¥1.2 billion (up 43%), 60% of which came from game-themed products. From desserts to handicrafts and experiential tourism, “Wukong+" cultural creations has become a golden bridge between tradition and pop culture, captivating global audiences.  

未来，山西将继续探索“游戏+文旅”的无限可能，让更多人在文创的引领下，走进山西，爱上山西。

As Shanxi continues to pioneer “gaming + tourism” innovations, its cultural legacy—now rebooted through cultural creations—invites the world to explore, play, and connect. 

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(The image source is from the internet. If infringement, it will be deleted.)

来源：中华网综合整理

Source: Comprehensive collation by sx.china.com