Jin Merchant Cultural and Creative Products: A Timeless Cultural Imprint

书签本身承载着“继续”的含义——无论是读书还是人生，都需要偶尔驻足，方能更好地前行。当你合上书本稍作休息时，“犀牛望月”的图案仿佛在轻声提醒：稍作停留，是为了更坚定地继续未来的旅程。

The bookmark embodies the idea of “continuation”—whether in reading or in life, pausing briefly allows us to move forward with greater clarity. When you close your book for a moment of rest, the image of the rhinoceros gazing at the moon seems to whisper: “Take a breath, and return when you’re ready.”

乔家大院——“坐地生财”坐垫

Qiao Family Courtyard – “Sitting on Wealth” Cushion

这款坐垫的设计源自古代铜钱币，内方外圆，暗含晋商“对内方正、对外圆融”的处世哲学。方形代表乔家严谨的家规家训，圆形则象征其诚信、仁义、汇通天下的商业精神。

This cushion is designed to resemble ancient copper coins, square on the inside and round on the outside, reflecting the Jin merchants’ philosophy of “rigorous integrity within, flexibility and harmony without.” The square represents the Qiao family’s strict discipline and values, while the circle symbolizes their honest, trustworthy, and righteous business practices that earned them nationwide success.  

坐在“坐地生财”垫上，不仅是对晋商精神的传承，更是一种对财富与智慧的期许。它提醒我们：唯有坚守原则、诚信待人，方能成就长久的事业。

Sitting on this “Sitting on Wealth” cushion is not just a nod to tradition but also an aspiration for prosperity and wisdom. It serves as a reminder: only by upholding principles and treating others with sincerity can one achieve enduring success.

结语

Conclusion

山西的晋商文创将厚重的历史文化与现代设计完美结合，让传统不再遥远，而是以亲切的姿态走进日常生活。无论是冰箱贴、书签还是坐垫，它们不仅是实用的物品，更是晋商精神的载体。通过这些文创产品，我们得以触摸历史，感受晋商文化的永恒魅力。

Shanxi’s Jin merchant cultural and creative products perfectly blend profound historical heritage with modern design, making tradition accessible and engaging for today’s generation. Whether it’s a fridge magnet, a bookmark, or a cushion, these items are more than just functional—they are vessels of the Jin merchant spirit. Through them, we can touch history and appreciate the timeless allure of Jin merchant culture.

（图源网络侵删）

(The image source is from the internet. If infringement, it will be deleted.)

来源：中华网综合整理

Source: Comprehensive collation by sx.china.com