Shanxi's special products enter the Ministry of Foreign Affairs

As a large state-owned backbone cultural tourism enterprise established by the Shanxi Provincial Government to cultivate the strategic pillar industry of cultural tourism, and serve the overall transformation and development of the province's resource-dependent economy, Shanxi Cultural Tourism Investment Holding Group aims to become the "flagship" of Shanxi's cultural tourism industry and a leading force in the domestic and international tourism market. With a comprehensive industry layout, it focuses on eight major sectors: scenic area operation, hotel management, smart tourism, health and wellness industry, comprehensive energy, overseas industry parks, industry-finance integration, and asset management. It has entered the forefront of China’s tourism industry.

2、Shanxi Xinghua Village Fenjiu International Trade Co., Ltd.

Shanxi Xinghua Village Fenjiu International Trade Co., Ltd. is a wholly-owned subsidiary of Shanxi Xinghua Village Fenjiu Co., Ltd., the first self-operated import and export enterprise in China's liquor industry. It specializes in the export sales of Fenjiu, Zhuyeqing, and other liquor series. The company is dedicated to promoting Fenjiu culture globally, exporting Fenjiu and Zhuyeqing to over 50 countries and regions including Europe, Americas, Australia, Africa, Southeast Asia, and Hong Kong and Macao. It has over 60 duty-free shops overseas and in China's departure areas. The sales in duty-free markets in Malaysia, the United States, Dubai, and others exceed one million US dollars. "Xinghua Village," "Zhuyeqing," and "Fen" are well-known trademarks in China. The site of the old workshop of Xinghua Village Fenjiu is a key national cultural relic protection unit and has been listed in the World Heritage tentative list. The brewing techniques of Xinghua Village Fenjiu are among the first batch of national intangible cultural heritage items, and the brewing techniques of Zhuyeqing Liquor are at the provincial level. Fenjiu is not only an outstanding representative of Chinese liquors but also a contributor to the formulation of national standards for light aroma type Baijiu.