As “Black Myth: Wukong” went online, the tourism popularity of Shanxi, its filming location, soared during the summer break.

sx.china.com Published: 2024-09-02 17:17:15

Since the official launch of the first domestic 3A game, “Black Myth: Wukong,”on August 20, the popularity of tourism in Shanxi Province has surged significantly. As of September 2, the Bilibili account of the Culture and Tourism Department of Shanxi Province has released 19 videos related to “Black Myth: Wukong,” with 11 of them surpassing 100,000 views. On the official WeChat video account of the Culture and Tourism Department of Shanxi Province, 27 videos related to “Black Myth: Wukong” have been released, with 1 of these videos exceeding 100,000 views. On Douyin (the Chinese version of TikTok), 24 videos have been posted, three of which have surpassed 100,000 views. Additionally, 40 videos related to “Black Myth: Wukong” have been shared on Xiaohongshu, and 26 on Kuaishou.

Since the surge of interest in Shanxi Province triggered by the game “Black Myth: Wukong,” Shanxi Province has launched six meticulously planned videos on Instagram and TikTok, covering the following themes: a series prologue, Yingxian Wooden Pagoda, Guanyin Hall in Changzhi, iconic scenes filmed in Linfen for “Black Myth: Wukong,” Xi County's Small Western Paradise, and additional promotional videos for “Black Myth: Wukong” produced by the Culture and Tourism Department of Shanxi Province.

As “Black Myth: Wukong” went online, the tourism popularity of Shanxi, its filming location, soared during the summer break.

Following the release of these videos, a widespread buzz and overwhelmingly positive responses have been generated. On Instagram, the account’s reach has witnessed a year-on-year increase of 2,333%, while TikTok user engagement has soared by 435% compared to the previous year. Furthermore, notable enhancements in interactions with fans and related accounts have been observed, marked by a 300% year-on-year surge in both homepage visits and likes across both platforms.

As “Black Myth: Wukong” went online, the tourism popularity of Shanxi, its filming location, soared during the summer break.

Since the launch of the game "Black Myth: Wukong" on August 20, 2024, overseas Facebook page "BeyondShanxi" has gained 4,203 new followers. A total of 9 posts and videos related to "Black Myth: Wukong" have been released, generating a cumulative engagement (including shares, comments, and likes) of 2,760 times.

According to data from Tongcheng Travel, as of 4 p.m. on August 20, the search popularity of tourism in Shanxi Province had increased by 17% compared to the same period the previous day, with Shuozhou experiencing a 91% increase in search popularity and Jincheng seeing a 63% increase.

Data from Ctrip revealed that from midnight to noon on August 20, the search popularity of Shanxi Province grew by over 10% compared to the previous day, with cities like Datong and Shuozhou both experiencing a 20% increase in search popularity. In particular, ticket orders for the Little Western Paradise Scenic Area in Xi County increased by 236% year-on-year.

As “Black Myth: Wukong” went online, the tourism popularity of Shanxi, its filming location, soared during the summer break.

According to Meituan data, on August 20, the day of the launch of 'Black Myth: Wukong,' the tourism popularity of scenic spots in Shanxi Province increased by 156% compared to the previous month, with the highest rise observed at tourist attractions that served as filming locations for the game, such as Yungang Grottoes, Yingxian Wooden Pagoda, and Guanque Tower.