As “Black Myth: Wukong” went online, the tourism popularity of Shanxi, its filming location, soared during the summer break.

Fliggy data shows that on the day of the game's launch, the tourism popularity of Shanxi Province doubled compared to the previous month, with the popularity of filming locations like Yuhuang Temple, Chongfu Temple, Small Western Paradise, Tiefo Temple, and Shuanglin Temple soaring even higher.

Tuniu platform data indicates that on the day of the release of “Black Myth: Wukong,” the search popularity of Shanxi destinations increased by over 20% compared to the previous day. 

Qunar platform data reveals that within one day after the release of “Black Myth: Wukong” on August 21, the search popularity of tourism in Shanxi increased by 16% on the platform.

In the first week following the release of "Black Myth: Wukong," Taiyuan's cultural heritage attractions and museums welcomed a total of 398,800 visitors, marking an increase of 170,200 visitors, or a 74% growth rate, compared to the same period last year. The key monitored attraction, the Jinci Museum, saw an average daily visitor flow of 15,000, which is 1,006 more visitors per day since the release of "Black Myth: Wukong," representing a 7% increase. Notably, over 60% of the visitors were under 40 years old. Regarding the origins of these visitors, approximately 21% were from other cities within Shanxi Province, with Xinzhou, Jinzhong, Datong, Yuncheng, and Lüliang ranking as the top five sources. Meanwhile, about 71% of the visitors came from outside the province, with Hebei, Shandong, Henan, Jiangsu, and Beijing being the top five provinces/cities.

Source: Comprehensive collation by sx.china.com