Shanxi Culture and Tourism Ventures into Hawaii, Co-Creating a New Vision for Culture and Tourism Collaboration

当地时间2月28日，由山西省文化和旅游厅主办的"山西文化旅游（夏威夷）座谈会"在美国夏威夷举行。

On February 28th, local time, the "Shanxi Cultural Tourism (Hawaii) Symposium," hosted by the Culture and Tourism Department of Shanxi Province, was held in Hawaii, USA.

山西省文化和旅游厅厅长王爱琴表示，山西拥有丰富的历史文化遗产和壮丽的自然风光，与夏威夷的旅游合作可以为世界游客提供多元化的旅游体验。她期待以座谈会为契机，推动两地旅游业界更紧密合作。夏威夷州旅游局大中华区总负责人Dennis Suo对山西代表团的到访表示欢迎，认为双方在生态旅游与历史文化资源上具有互补性，合作将实现互利共赢。他期待通过联合推广、节庆互动等模式，加强交流合作，共同打造跨文化精品旅游线路，为游客提供更便捷、舒适的旅游服务。

Wang Aiqin, Director of the Culture and Tourism Department of Shanxi Province, stated that Shanxi boasts rich historical and cultural heritage as well as magnificent natural landscapes. She emphasized that tourism collaboration with Hawaii could offer a diverse travel experience for global visitors. Wang expressed her hope that the symposium would serve as an opportunity to foster closer cooperation between the tourism industries of the two regions. Dennis Suo, Managing Director of Hawaii Tourism China at Hawaii Tourism Authority, welcomed the Shanxi delegation and highlighted the natural complementarity between the two regions in terms of ecotourism and historical-cultural resources. He believes that their collaboration will achieve mutual benefits and drive the prosperous development of the cultural and tourism industries in both areas. Suo looks forward to strengthening exchanges and cooperation through joint promotions, festival interactions, and other initiatives, aiming to create cross-cultural premium travel routes and provide more convenient and comfortable tourism services for visitors.

现场，多家文旅企业签署了多项合作协议。其中，大同文旅投资集团与美国夏威夷福建联合总会将合作开发文旅项目，共建文旅品牌；阳城县文化旅游投资集团与夏威夷潮州商会就文化遗产保护与活化达成战略合作；山西宝华国际旅行社与夏威夷华夏旅行社签订了客源互送协议，共同拓展双向市场。

On-site, multiple culture and tourism enterprises signed several cooperation agreements. Among them, Datong Culture and Tourism Investment Group will collaborate with the US Hawaii Fujian United Association to develop culture and tourism projects and jointly build a cultural tourism brand. Yangcheng County Cultural and Tourism Investment Group has reached a strategic cooperation agreement with the Hawaii Chaozhou Chamber of Commerce for the protection and revitalization of cultural heritage. Shanxi Baohua International Travel Agency signed a tourist exchange agreement with Hawaii Huaxia Travel Agency to jointly expand the two-way market.

大同市委常委、副市长翟永清，太原市副市长李永强，晋城市委常委、中共阳城县委书记高喜全，夏威夷州旅游局国际市场部总监 Jadie Goo，夏威夷文化旅游有限公司董事 Josh Peters，以及两地旅游企业代表参加座谈。

The symposium was attended by Zhai Yongqing, Member of the Standing Committee of the Datong Municipal Committee and Deputy Mayor; Li Yongqiang, Deputy Mayor of Taiyuan City; Gao Xiquan, Member of the Standing Committee of the Jincheng Municipal Committee and Secretary of the Yangcheng County Party Committee; Jadie Goo, Director of the International Market Department of the Hawaii Tourism Authority; Josh Peters, Director of Hawaii Cultural Tourism Co., Ltd.; as well as representatives from tourism enterprises of both regions.

座谈会后，与会嘉宾共同参与“你好！中国”——2025中国冰雪旅游海外推广季美国专场活动。据了解，该活动由中国驻洛杉矶旅游办事处、中外文化交流中心、山西省文化和旅游厅等单位联合主办。

After the symposium, the attendees participated in the "Nihao! China"— The China Ice and Snow Tourism Overseas Promotion Season in the USA. It is reported that the event was jointly organized by the China National Tourist Office, Los Angeles, the Network of International Culturalink Entities (NICE), the Culture and Tourism Department of Shanxi Province, and other units.

精美文创、面食表演、非遗文化……活动现场，山西非遗文创品展台上摆满了各色精美的展品，在非遗互动区域，山西面食表演、剪纸体验和推光漆器展示吸引了众多美国友人的热情参与。正式活动环节中，山西文旅推介官对山西的冰雪主题文旅资源进行了精彩推介。山西非遗传承人王张龙现场展示了扯面、拉面、刀削面及吹面气球等精湛技艺，赢得了现场观众的阵阵掌声。

Exquisite cultural and creative products, noodle performances, and intangible cultural heritage... At the event, the Shanxi intangible cultural heritage and cultural creative products booth was filled with a variety of exquisite exhibits. In the intangible cultural heritage interactive area, Shanxi noodle performances, paper-cutting experiences, and polished lacquerware displays attracted enthusiastic participation from many American friends. During the formal event segment, the Shanxi cultural tourism promotion officer gave a captivating presentation on Shanxi's ice and snow-themed cultural tourism resources. Wang Zhanglong, a Shanxi intangible cultural heritage inheritor, demonstrated his superb skills in hand-pulled noodles, stretched noodles, knife-shaved noodles, and blowing noodle balloons on-site, winning rounds of applause from the audience.

此次山西文化旅游（夏威夷）系列活动，不仅加深了山西与夏威夷之间的文化旅游交流，更为两地文旅产业的繁荣发展注入了新的活力。

This series of Shanxi cultural tourism (Hawaii) activities not only deepened the cultural and tourism exchanges between Shanxi and Hawaii but also injected new vitality into the prosperous development of the cultural and tourism industries in both regions.