Shanxi Fenjiu Cultural Creations: Where Millennia-Old Liquor Aroma Meets Contemporary Creativity

山西作为中国汾酒的代表产地，近年来不仅在酒品上精益求精，更通过文创产品将汾酒文化与现代生活巧妙结合，为消费者带来了全新的体验。以下是山西汾酒文创的三大亮点：

As the representative production region of China’s iconic Fenjiu liquor, Shanxi has not only perfected its brewing craftsmanship in recent years, but also ingeniously integrated Fenjiu culture with modern lifestyles through cultural creative products, offering consumers brand-new experiences. Here are three standout highlights of Shanxi Fenjiu’s cultural creations:

汾酒原粮饼干：舌尖上的“中国味道”

Fenjiu Grain Biscuits: A Taste of “Chinese Flavor”  

汾酒以“健康原粮+国酒文化”为内核，推出了三款限定联名原粮饼干，将经典酒品元素与功能食品创新融合。饼干共有大麦青汁、豌豆竹叶、高粱玫瑰三种口味，分别融入了汾酒经典款、竹叶青、杏花村的酒瓶元素。

Centered on the concept of “healthy grains + national liquor culture”, Fenjiu has launched three limited-edition co-branded grain biscuits that creatively combine classic liquor elements with functional food. The biscuits come in three flavors—barley green juice, pea bamboo leaf, and sorghum rose—each featuring design elements inspired by classic Fenjiu, CHU YEH CHING CHIEW, and HSING HUA CHUN.

这些饼干不仅设计精美，兼具艺术观赏性，还以高品质原料诠释了“中国味道”的新可能。无论是作为伴手礼还是日常零食，汾酒原粮饼干都让消费者在品尝美味的同时，感受到传统文化的独特魅力。

These biscuits are not only visually artistic but also made with high-quality ingredients, redefining the possibilities of “Chinese flavor”. Whether as a gift or a daily snack, Fenjiu grain biscuits allow consumers to savor delicious tastes while appreciating the charm of traditional culture.

汾酒启瓶器：饮酒场景的艺术延伸

Fenjiu Bottle Opener: Artistic Extension of Drinking Rituals  

山西本土文创品牌“晋礼”以经典的青花汾酒瓶身为灵感，设计了一款兼具实用性与艺术性的启瓶器。这款启瓶器采用锌合金材质，经过烤漆工艺处理，青花料色明丽，造型细腻柔和。它不仅是一件实用的饮酒工具，更是一件精美的艺术品，将汾酒的文化底蕴融入日常生活的细节中，为饮酒场景增添了一份雅致与仪式感。

The local Shanxi cultural brand “Jinli” has designed a bottle opener based on the iconic blue-and-white Fenjiu bottle, blending practicality with artistry. Made of zinc alloy and finished with enamel paint, the opener boasts vibrant blue hues and delicate craftsmanship. More than just a tool, it is a piece of art that integrates Fenjiu’s cultural heritage into everyday life, adding elegance and ritual to the drinking experience.

“观汾”小酒馆：汾酒文化的沉浸式体验

“Guanfen” Bistro: An Immersive Space for Fenjiu Culture  

位于山西太原钟楼街的“观汾”小酒馆，是一家以汾酒为主题的人文艺术空间。这里集合了山西传统文化、非遗、古建、地标等代表元素，打造了一个独特的“学术酒吧”。

Located on Zhonglou Street in Taiyuan, Shanxi, “Guanfen” is a cultural and artistic space themed around Fenjiu, combining traditional Shanxi culture, intangible heritage, ancient architecture, and local landmarks into a unique “academic bar”.

一进门，汾酒DIY调酒区和文创衍生品区域便映入眼帘；二楼则提供创意山西菜，晚间还有Live秀等文化活动。空间以高粱红为主色调，点缀杏花、青花、竹叶等元素，辅以砖雕、晋绣、舞狮等非遗展示，营造出别具一格的氛围感。

Upon entering, visitors are greeted by a DIY cocktail area and a Fenjiu cultural derivative products zone. The second floor offers creative Shanxi cuisine, complemented by evening live performances and cultural events. The space features a dominant sorghum-red color scheme, accented with apricot blossoms, blue-and-white patterns, and bamboo leaf motifs, alongside displays of brick carvings, Jin embroidery, and lion dance—showcasing Shanxi’s intangible cultural heritage.

“观汾”不仅是汾酒消费场景的重构，更是汾酒迈向年轻化的重要一步，让更多人在轻松愉悦的环境中感受汾酒文化的深厚底蕴。

“Guanfen” not only redefines Fenjiu’s consumption scenarios but also marks a key step in Fenjiu’s journey toward appealing to younger generations, allowing more people to experience its profound cultural heritage in a relaxed and engaging setting.

结语

Conclusion

山西汾酒通过文创产品，成功地将传统酒文化与现代生活紧密结合，既传承了经典，又赋予了新的活力。无论是原粮饼干、启瓶器，还是“观汾”小酒馆，都展现了汾酒在创新道路上的探索与突破。这些文创产品不仅为消费者带来了多元化的体验，也为汾酒文化的传播开辟了新的路径。

Through its cultural and creative products, Shanxi Fenjiu has successfully bridged traditional liquor culture with contemporary lifestyles, preserving its legacy while infusing it with new vitality. Whether through grain biscuits, bottle openers, or the “Guanfen” bistro, Fenjiu demonstrates its innovative spirit and commitment to cultural exploration. These creations not only enrich consumer experiences but also open new avenues for sharing Fenjiu’s culture with the world.

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来源：中华网综合整理

Source: Comprehensive collation by sx.china.com