Sharing Shanxi with the World: Small Grains, Big Health

Jinzhong Yellow Millet Expands into Southeast Asia: Jinzhong National Agricultural High-Tech Zone cultivated selenium-enriched yellow millet using organic dry farming techniques, securing a 1,000-ton sales agreement with Thailand. The first batch of 25 tons was successfully exported in June 2023, setting a record for Shanxi’s single millet export transaction.

传统美食的现代化转型：太原海关数据显示，黑糯玉米、黄米凉糕、莜面鱼鱼和莜面栲栳栳等山西传统特色美食，成功进入加拿大及香港市场。

Modern Transformation of Traditional Foods: According to Taiyuan Customs, Shanxi specialties like black waxy corn, yellow rice cold cakes, oat noodles (youmian yuyu), and oat dough rolls (youmian kaolaolao) have successfully entered markets in Canada and Hong Kong.

三、国际市场拓展：精准对接全球健康需求

III. Global Market Expansion: Aligning with Worldwide Health Demands

山西小杂粮的全球化路径聚焦差异化市场策略：

Shanxi’s small grains are going global with targeted market strategies:

东南亚市场突破：晋中农高区以黄小米为切入点，与泰国签订千吨订单，2023年实现出口“零突破”。

Breakthrough in Southeast Asia: Jinzhong National Agricultural High-Tech Zone secured a thousand-ton order for yellow millet with Thailand, achieving an export "zero breakthrough" in 2023.

欧美高端市场布局：忻州静乐藜麦粉出口法国，大同天镇县通航粮贸公司在德国科隆农产品世界展上，小杂粮吸引意大利、荷兰、印度等国客商。

Expansion into Premium European and American Markets: Jingle’s quinoa flour was exported to France, while Tianzhen County’s Tonghang Grain Trading Company attracted buyers from Italy, the Netherlands, and India at the Anuga food trade fair in Cologne, Germany.

政策与品牌赋能：山西打造“晋中国农”等区域公共品牌，推动企业获得海关AEO高级认证，太原海关通过系列举措为特色产品出口按下“加速键”。

Policy and Brand Empowerment: Shanxi has established regional public brands like "Jinzhong Guonong" and helped companies obtain AEO (Authorized Economic Operator) certification from customs. Taiyuan Customs has accelerated the export process for specialty products through a series of measures.

结语

Conclusion

从黄土高原到世界餐桌，山西小杂粮的全球化不仅是农产品的跨境之旅，更是东方农耕智慧与现代健康理念的深度交融。通过地理优势、科技创新与精准市场策略，山西正以“一粒粮”的力量，推动乡村振兴与国际健康产业的双向奔赴。

From the Loess Plateau to dining tables worldwide, the globalization of Shanxi’s small grains is not just a cross-border journey for agricultural products but also a profound integration of Eastern farming wisdom and modern health concepts. Leveraging geographic advantages, technological innovation, and precise market strategies, Shanxi is harnessing the power of "a single grain" to drive rural revitalization and contribute to the global health industry.

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来源：中华网综合整理

Source: Comprehensive collation by sx.china.com