Sharing Shanxi with the World: Small Grains, Big Health

在健康消费浪潮席卷全球的当下，山西小杂粮凭借独特的自然禀赋与产业创新，正以“营养密码”叩开国际市场的大门。从东南亚到欧美，从原粮到深加工产品，山西正以“小杂粮”为载体，书写着传统农耕文明与现代健康理念的融合篇章。

Amid the global wave of health-conscious consumption, Shanxi’s small grains are unlocking international markets with their unique "nutritional code," thanks to natural advantages and industrial innovation. From Southeast Asia to Europe and America, from raw grains to processed products, Shanxi is using small grains as a medium to blend traditional farming culture with modern health concepts.

一、地理优势与特色品种：黄土高原的天然基因库

I. Geographic Advantages and Unique Varieties: The Natural Gene Bank of the Loess Plateau

山西北部冷凉干燥的气候与显著的昼夜温差，为小杂粮提供了得天独厚的生长条件，保存着上百个地方特色杂粮品种，形成全球罕见的“杂粮种质资源库”。大同市天镇县作为典型代表，截至2024年底，该县小杂粮出口创汇额达1460多万美元（折合人民币1.05亿元），产品远销欧美及东南亚市场。

The cool, dry climate and significant diurnal temperature variations in northern Shanxi create ideal growing conditions for small grains, preserving hundreds of local varieties and forming a rare "grain germplasm resource bank" globally. Tianzhen County in Datong is a prime example. By the end of 2024, the county’s small grain exports had generated over $14.6 million (approximately RMB 105 million), with products reaching markets in Europe, America, and Southeast Asia.

二、深加工与技术创新：从原粮到高附加值转型

II. Deep Processing and Technological Innovation: Transitioning from Raw Grains to High Value-Added Products

山西通过技术创新推动小杂粮产业升级，突破传统原粮出口附加值低的瓶颈：

Shanxi is upgrading its small grain industry through technological innovation, overcoming the bottleneck of low added value in traditional raw grain exports:

静乐藜麦粉进军欧洲：2024年1月，静乐县生产的50千克藜麦粉经太原海关检验检疫合格，首次空运出口法国，标志着山西藜麦深加工产品进入欧洲市场。

Jingle Quinoa Flour Enters Europe: In January 2024, 50 kilograms of quinoa flour produced in Jingle County passed inspection by Taiyuan Customs and was air-freighted to France, marking Shanxi’s first export of processed quinoa products to the European market.

晋中黄小米开拓东南亚：晋中农高区通过有机旱作技术培育的富硒黄小米，与泰国签订1000吨销售协议，2023年6月首批25吨成功出口，创山西小米单笔出口贸易纪录。

Jinzhong Yellow Millet Expands into Southeast Asia: Jinzhong National Agricultural High-Tech Zone cultivated selenium-enriched yellow millet using organic dry farming techniques, securing a 1,000-ton sales agreement with Thailand. The first batch of 25 tons was successfully exported in June 2023, setting a record for Shanxi’s single millet export transaction.

传统美食的现代化转型：太原海关数据显示，黑糯玉米、黄米凉糕、莜面鱼鱼和莜面栲栳栳等山西传统特色美食，成功进入加拿大及香港市场。

Modern Transformation of Traditional Foods: According to Taiyuan Customs, Shanxi specialties like black waxy corn, yellow rice cold cakes, oat noodles (youmian yuyu), and oat dough rolls (youmian kaolaolao) have successfully entered markets in Canada and Hong Kong.

三、国际市场拓展：精准对接全球健康需求

III. Global Market Expansion: Aligning with Worldwide Health Demands

山西小杂粮的全球化路径聚焦差异化市场策略：

Shanxi’s small grains are going global with targeted market strategies:

东南亚市场突破：晋中农高区以黄小米为切入点，与泰国签订千吨订单，2023年实现出口“零突破”。

Breakthrough in Southeast Asia: Jinzhong National Agricultural High-Tech Zone secured a thousand-ton order for yellow millet with Thailand, achieving an export "zero breakthrough" in 2023.

欧美高端市场布局：忻州静乐藜麦粉出口法国，大同天镇县通航粮贸公司在德国科隆农产品世界展上，小杂粮吸引意大利、荷兰、印度等国客商。

Expansion into Premium European and American Markets: Jingle’s quinoa flour was exported to France, while Tianzhen County’s Tonghang Grain Trading Company attracted buyers from Italy, the Netherlands, and India at the Anuga food trade fair in Cologne, Germany.

政策与品牌赋能：山西打造“晋中国农”等区域公共品牌，推动企业获得海关AEO高级认证，太原海关通过系列举措为特色产品出口按下“加速键”。

Policy and Brand Empowerment: Shanxi has established regional public brands like "Jinzhong Guonong" and helped companies obtain AEO (Authorized Economic Operator) certification from customs. Taiyuan Customs has accelerated the export process for specialty products through a series of measures.

结语

Conclusion

从黄土高原到世界餐桌，山西小杂粮的全球化不仅是农产品的跨境之旅，更是东方农耕智慧与现代健康理念的深度交融。通过地理优势、科技创新与精准市场策略，山西正以“一粒粮”的力量，推动乡村振兴与国际健康产业的双向奔赴。

From the Loess Plateau to dining tables worldwide, the globalization of Shanxi’s small grains is not just a cross-border journey for agricultural products but also a profound integration of Eastern farming wisdom and modern health concepts. Leveraging geographic advantages, technological innovation, and precise market strategies, Shanxi is harnessing the power of "a single grain" to drive rural revitalization and contribute to the global health industry.

（图源网络侵删）

(The image source is from the internet. If infringement, it will be deleted.)

来源：中华网综合整理

Source: Comprehensive collation by sx.china.com