Sharing Shanxi with the World: Daizhou Yellow Rice Wine Exported to Japan

2025年6月，山西代州黄酒酿造股份有限公司迎来历史性时刻——其生产的干型“滹源”黄酒经忻州海关检验合格，顺利出口日本。这是代州黄酒首次进入日本市场，标志着这一北方传统黄酒品牌迈出了国际化的重要一步。

In June 2025, Shanxi Daizhou Yellow Rice Wine Brewing Co., Ltd. achieved a historic milestone as its dry-style “Huyuan” yellow rice wine passed inspection by Xinzhou Customs and was successfully exported to Japan. This marks the first entry of Daizhou yellow rice wine into the Japanese market, representing a significant step in the internationalization of this traditional northern Chinese rice wine brand.

黄酒素有“南绍北代”之说，其中“北代”指的正是代州黄酒。代县黄酒酿造技艺距今已有三千余年历史，口口相传，底蕴深厚。2008年，代县黄酒酿造技术成功入选山西省非物质文化遗产保护名录，成为中华酒文化的重要瑰宝。

The world of yellow rice wine has long been described as “Shaoxing in the south, Daizhou in the north,” with “Daizhou” referring specifically to this northern variety. With a brewing history stretching back over 3,000 years, Daizhou yellow rice wine carries profound cultural heritage. In 2008, its traditional brewing techniques were officially listed as part of Shanxi Province's intangible cultural heritage, recognizing it as a treasure of Chinese winemaking culture.

此次出口的“滹源”黄酒，取名自代县境内的滹沱河源头，寓意“酒以载道”的文化使命。其酿造过程极为考究，采用五台山优质山泉为水源，精选“中国黍米之乡”繁峙县的大黄米，精米抛光率达100%。遵循古法，立冬时节开始酿造，发酵120天以上，全程无添加，成就“原色、原味、原度”的高端干型黄酒。酒体馥郁柔和，口感清爽纯正，余韵悠长，完美展现了北方黍米黄酒的独特风味。

The exported “Huyuan” yellow rice wine takes its name from the source of the Hutuo River in Daixian County, symbolizing its mission to “convey culture through wine.” The brewing process exemplifies meticulous craftsmanship, employing premium spring water from Wutai Mountain and selecting top-grade large yellow millet from Fanshi County - known as “China's Millet Homeland” - with 100% polished grains. Following ancient methods, fermentation begins on the first day of winter and continues for over 120 days, resulting in a completely additive-free, premium dry yellow rice wine that maintains its original color, flavor, and strength. The wine presents rich yet mellow aromas characteristic of millet-based yellow rice wine, with a refreshingly pure taste and remarkably long finish.

山西代州黄酒酿造股份有限公司以“做中国高端黄酒”为目标，投资10亿元打造500亩生态酿酒厂区，并与江南大学、中国农业大学共建联合研究中心，形成现代化科研团队。通过专业酿酒师、无菌灌装线、恒温储酒库及万亩有机黍米种植基地，公司将传统工艺提升至国际标准，为产品品质保驾护航。

With the ambition to “produce China’s premium yellow rice wine,” Shanxi Daizhou Yellow Rice Wine Brewing Co., Ltd. has invested 1 billion yuan to establish a 500-acre eco-friendly brewery. The company has also established joint research centers with Jiangnan University and China Agricultural University, forming a modern scientific team. Through professional winemakers, sterile filling lines, constant-temperature storage facilities, and 10,000 mu (about 1,650 acres) of organic millet farmland, the company has elevated traditional northern millet yellow rice wine techniques to meet international standards while ensuring product quality.

“滹源”黄酒自2022年上市以来屡获殊荣，包括2023年第108届巴拿马太平洋国际博览会金奖、2024年ITI国际美味奖以及新华社“了不起的国货”称号。这些荣誉不仅是对其品质的认可，更彰显了代州黄酒的文化价值与市场潜力。

Since its market debut in 2022, “Huyuan” yellow rice wine has garnered numerous accolades including the Gold Medal at the 108th Panama Pacific International Exposition in 2023, the 2024 ITI Superior Taste Award, and recognition as an "Amazing Chinese Product" by Xinhua News Agency. These honors not only affirm its exceptional quality but also highlight the cultural value and market potential of Daizhou yellow rice wine.

公司董事长表示，当地良好的政策环境为民营企业发展注入了信心。下一步，企业计划追加投资20亿元，将产能从1万吨提升至5万吨，致力于打造全国知名的黄酒生产企业，让代州黄酒香飘世界。

The company chairman noted that favorable local policies have boosted private entrepreneurs’ confidence. The next phase involves an additional 2 billion yuan investment to expand production capacity from 10,000 to 50,000 tons, aiming to establish itself as a nationally renowned yellow rice wine producer and share Daizhou’s heritage with the world.

此次出口日本，不仅是代州黄酒走向国际市场的开端，更是中国传统文化与匠心技艺的又一次精彩亮相。未来，代州黄酒将继续以品质为根、文化为魂，让世界品味中国黄酒的千年韵味。

This export to Japan represents not just Daizhou yellow rice wine’s first foray into international markets, but another brilliant showcase of Chinese traditional culture and artisanal craftsmanship. Moving forward, Daizhou yellow rice wine will continue to root itself in quality and culture, inviting the world to savor the millennia-old charm of authentic Chinese yellow rice wine.

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来源：中华网综合整理

Source: Comprehensive collation by sx.china.com