Shanxi Shines in Sydney, Australia

5月22日，由中外文化和旅游交流中心与悉尼中国文化中心、中国驻悉尼旅游办事处共同主办的2026“中国味道”主题交流活动暨“你好！中国”入境旅游路演在澳大利亚悉尼中国文化中心举行。山西省文化和旅游厅以“五千年文明看山西”为主题，举办了山西文物、文旅产品推介及山西美食品鉴等一系列活动。

On May 22, the 2026 "Taste of China" Themed Exchange Event and "Nihao! China" Inbound Tourism Roadshow, co-hosted by the China Center of International Cultural Exchange and Tourism Promotion, the China Cultural Centre in Sydney, and the China National Tourist Office, Sydney, took place at the China Cultural Centre in Sydney, Australia. The Shanxi Provincial Department of Culture and Tourism organized a series of events under the theme "5,000 Years of Civilization in Shanxi," featuring Shanxi cultural relics, cultural tourism product promotions, and a Shanxi cuisine tasting session.

山西省文化和旅游厅副厅长金璋参加了活动，并在活动推介会上介绍三晋大地的壮美山河与厚重文脉，诚邀澳大利亚游客走进山西、读懂中国，同时重点推介了山西博物院及“晋魂”基本陈列。

Jin Zhang, Deputy Director-General of the Shanxi Provincial Department of Culture and Tourism, attended the event. During the promotional session, he introduced the magnificent landscapes and profound cultural heritage of Shanxi, extending a warm invitation to Australian tourists to visit Shanxi and gain a deeper understanding of China. He also highlighted the Shanxi Museum and its permanent exhibition "The Spirit of Jin."

近年来，山西古建筑引发的社会关注度持续升温，相关文创深受观众喜爱。山西博物院文创以轻量化、生活化的方式走进悉尼，立足馆藏文物资源与山西特色古建筑文化，此次展出“青铜华彩”“吉金光华”“檐之·有物”“方寸古韵”“檐上晋彩”五大系列40余款文创产品：“青铜华彩”以馆藏青铜器为灵感，让千年国宝融入日常；古建系列则通过拼装积木、摆件、冰箱贴等产品，将山西古建与琉璃非遗精髓打造为“移动名片”。

In recent years, Shanxi's ancient architecture has garnered increasing public attention, and related cultural and creative products have become highly popular with audiences. Shanxi Museum's creative products were brought to Sydney in a lightweight, lifestyle-oriented manner, drawing from the museum's collections and Shanxi's distinctive ancient architectural culture. The exhibition featured over 40 creative products across five series: "Bronze Splendor," "Glorious Bronze," "Eaves' Treasures," "Glazed Charm in Miniature," and "Colors on the Eaves." The "Bronze Splendor" series draws inspiration from the museum's bronze collection, integrating millennium-old national treasures into daily life. The ancient architecture series includes assembled building blocks, ornaments, and fridge magnets, transforming Shanxi's ancient architectural heritage and glazed tile craftsmanship into "portable calling cards."