Shanxi’s own Jellycat: When Culture Gets Cuddly!

提到山西，人们往往会想到刀削面、老陈醋等传统符号。如今，这些“刻板印象”被山西的文创人巧妙转化，打造出了一系列圆润软萌的“城市萌物”，让山西文旅以可爱的方式走进大众视野。

When it comes to Shanxi, people often think of knife-cut noodles, mature vinegar, and other traditional symbols. Now, local creative designers have ingeniously transformed these “stereotypes” into a series of round, soft, and adorable “city mascots”, bringing Shanxi’s cultural tourism into the public eye in an irresistibly cute way.

太原“刀小面”：一碗可以“削”出来的童趣

Taiyuan’s “Knife-Cut Noodle”: A Bowl of Playful Fun  

在太原钟楼书院，一款名为“刀小面”的毛绒玩具成为亮点。摊主会手持这款软萌的“面团”，煞有介事地表演“削面”动作，再依次加入毛绒版的“肉片”“鸡蛋”“蔬菜”，逗得围观游客忍俊不禁。这款文创将山西标志性的刀削面转化为互动玩具，既保留了传统饮食文化的精髓，又通过“过家家”式的情景体验，为游客带来了满满的情绪价值。

At the Zhonglou Bookstore in Taiyuan, a plush toy called “Knife-Cut Noodle” has become a highlight. Vendors theatrically “shave” the fluffy “dough” and then add plush “slices of meat”, “eggs”, and “vegetables”, amusing onlookers. This creative product turns Shanxi’s iconic knife-cut noodles into an interactive toy, preserving the essence of traditional culinary culture while delivering joy through playful, make-believe scenarios. 

大同“佛小伴”：当庄严佛像变身时尚“旅游搭子”

Datong’s “Little Buddha Companion”: When Sacred Statues Become Trendy Travel Mates  

大同的“佛小伴”玩偶以山西各地寺庙的经典佛像为灵感，设计师巧妙融合了古代佛像的庄重与现代审美的可爱，打造出圆滚滚、憨态可掬的形象。部分款式还在手掌安装了磁石，两掌靠近即可“合十”，这一创意设计迅速吸引了年轻人的目光，成为他们旅行拍照的时尚伴侣。“佛小伴”不仅承载了山西深厚的佛教文化，还以萌趣的方式拉近了传统文化与年轻群体的距离。

The “Little Buddha Companion” plush doll, inspired by classic Buddhist statues from Shanxi’s temples, blends the solemnity of ancient art with modern cuteness. Its chubby, endearing design—complete with magnetic palms that can “pray” when brought together—has quickly captured the hearts of young travelers, making it a fashionable companion for photos. This creative fusion not only carries Shanxi’s profound Buddhist heritage but also bridges the gap between tradition and contemporary trends.