Sharing Shanxi with the World: Fenjiu’s Silk Road, A Fragrant Journey Across Continents

中国白酒的国际化，是地域文化的全球巡礼。作为晋商精神与农耕文明的结晶，汾酒以“行走的山西名片”之姿，将表里山河的历史厚度酿成一杯可感知的“中国味道”。

The globalization of Chinese baijiu represents a worldwide celebration of regional culture. As a crystallization of Shanxi's merchant spirit and agricultural heritage, Fenjiu has become a “mobile cultural ambassador” for Shanxi, transforming the province's profound history into a tangible “Chinese flavor.”

山河为证：一壶汾酒里的山西基因

Landscape as Testament: Shanxi’s Essence in Every Drop

每一滴汾酒都镌刻着山西的山水密码——吕梁高粱的丰硕、汾河水的清冽、黄土高原的气候韵律，共同凝练出“清香型”白酒的筋骨。晋商“纵横欧亚九千里”的胆识，更融入汾酒的魂魄：明清驼队携酒南下，将山西酿造智慧传至汉口、蒙古；如今，青花瓷瓶上的牧童诗句、水墨纹样，化作全球客商眼中的“诗意山西”。当青花30复兴版成为中亚能源合作的举杯之礼，饮下的不仅是酒液，更是“山河形胜、人文璀璨”的山西气质。

Every drop of Fenjiu embodies the natural gifts of Shanxi—the richness of Lvliang sorghum, the purity of Fen River water, and the unique climate of the Loess Plateau, all combining to create its distinctive “light aroma” character. The bold spirit of Shanxi merchants, who “traversed 9,000 miles across Eurasia,” is woven into Fenjiu’s identity: Ming and Qing dynasty caravans carried Fenjiu southward, spreading Shanxi’s brewing wisdom to Hankou and Mongolia. Today, the poetic imagery of a shepherd boy and ink-wash designs on Qinghua porcelain bottles have become synonymous with “Shanxi’s lyrical charm” worldwide. When the Qinghua 30 Revival Edition is toasted at energy cooperation events in Central Asia, what is savored is not just the liquor but the majestic landscape and cultural brilliance of Shanxi.

全球布局：汾酒出口数据亮眼

Global Expansion: Impressive Export Performance

2024年，汾酒出口业绩实现跨越式增长，全年出口额近三千万美元，产品覆盖全球66个国家和地区，新增11个国家级别空白市场。其中，东南亚、中国港澳、以及免税市场表现尤为突出。2025年，汾酒计划在全球市场实现30%的海外增长，进一步扩大全球影响力。

In 2024, Fenjiu achieved leapfrog growth in its export performance, with annual export revenue reaching nearly $30 million. Its products now cover 66 countries and regions worldwide, expanding into 11 new national markets that were previously untapped. Particularly outstanding performance was seen in Southeast Asia, China’s Hong Kong and Macau markets, and duty-free channels. In 2025, Fenjiu aims to achieve 30% growth in overseas markets and further amplify its global influence.